The rebrand began with the organization’s logo. I suggested that we remove the acronym from the logo and use the agency’s name in all instances. The previous typography looked out of date. We went with a modern type treatment to indicate the forward
This newsletter is arguably The Fund’s most important communication tool, and is mailed once a year to all donors. We refreshed the cover to focus on the organization’s name and a photo from the past year.
This is what the newsletter looked like before we redesigned it.
An opening spread showing the new design.
The new design contains page headers, a flexible grid, bigger margins, and thoughtful white space.
NewSpreadLast.png
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